Police were called to a Tesco store in Cardiff overnight after reports of clashes between customers squabbling to get their hands on 'Black Friday' bargains.
This video shows hundreds of shoppers in a packed Tesco Extra store in Cardiff just after midnight as 'Black Friday' got underway.
Many were struggling through the crowds with 50-inch discounted televisions, trying to grab a bargain amid the chaos.
Police were called to a Tesco store in Cardiff last night when concerns were raised about customer conduct inside the store during 'Black Friday'
Some shoppers had been waiting outside the store from 6pm until 12.01am in the hope of finding a bargain.
No arrests were made.
The festive shopping season starts today with retailers across Wales expecting thousands of shoppers on what is known as 'Black Friday'.
Originally imported from America, the term refers to the day when shops see a rush in the run up to Christmas and offer big discounts and deals.
Last year, Black Friday was the second busiest spending day in the entire year, with shoppers parting with more than £200 million.
Now an icon of Cardiff Bay, The Wales Millennium Centre is celebrating ten years since it was first opened by the Queen in November 2004.
Since its first public performance the Centre has welcomed more than 13.5m visitors and has grown to become one of Wales' most popular attractions.
A recent impact reports estimates the centre contributes £50 million per year to the Welsh economy and is now recognised as one of the UK's most successful Lottery funded projects.
Currently playing host to The Lion King, the centre is putting on a range of other performances and events to celebrate its 10th birthday.
Police were called to a number of Tesco stores across south Wales last night after staff became concerned by the number of people who had turned up to sales events.
At just after midnight, officers were twice called to the Tesco store on Excelsior Road in Cardiff, when concerns were raised about customer conduct inside the shop.
The sales marked the beginning of 'Black Friday' - one of the biggest shopping days of the year in Britain with sales on at various stores.
No further incidents have yet been reported.
A buyer has paid half-a-million-pounds for the private number plate "25 O" at a DVLA auction at the Vale Hotel in South Wales on Thursday.