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  1. ITV Report

The Prime Minister gets on the campaign trail in Wales

David Cameron in the Vale of Glamorgan during the local elections in 2008 Photo: ITV News Wales

David Cameron becomes the first of the UK party leaders to lend their support to their parties' campaigns for the local elections here in Wales. He'll be visiting businesses in the south of the country before heading north to speak to party activists.

Cameron is expected to deliver a defiant rallying cry when he speaks to activists ahead of local elections next month, the Prime Minister will dismiss mounting criticism and declare ministers are "looking at the horizon not the headlines".

With his leadership under intense scrutiny after a tumultuous fortnight for the coalition - and the Tories in particular - the premier will try to calm nerves ahead of the May 4 ballot box test.

In these Welsh local elections, my message is clear: don't let Labour do to your council what they did to the country. It's Conservatives in Wales who offer real value for money, cutting the waste so we keep council taxes low at the same time as delivering the best possible services.

Conservatives in Westminster are also sorting out the mess left by the last Labour Government. We're taking difficult, long-term decisions in the national interest, all based on some clear values.

We're bringing responsibility to the public finances, so we keep mortgage rates low for families. We're bringing real fairness to society, reforming welfare so we end the something for nothing culture.

And we're backing aspiration, rewarding work by raising the personal allowance for 1.1 million Welsh taxpayers and taking 93,000 people in Wales out of tax altogether.

– David Cameron's speech

The Prime Minister's visit comes 24 hours after political rivals Labour and the Liberal Democrats deployed high-profile figures to woo Welsh voters.

First Minister of Wales Carwyn Jones spent the day door-knocking in Cardiff, Swansea and Merthyr.

Senior Liberal Democrat Vince Cable visited a blind charity in the Welsh capital before going on a tour of Splott-based steel recycling firm Celsa.

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