A £50 million pounds holiday village due to be built near Llandeilo have been put on hold after inspectors heavily criticised its design.
The 100-bed hotel and 80 holiday homes at Pantglass Hall was expected to attract thousands of wealthy Chinese tourists.
The plans have now been put on hold after a report commissioned for the Welsh Government found the designs to be unacceptable.
– Design Commission for Wales
The plans are inappropriate with no reference to local typologies and material, or any over-arching design concept.
The bland, disparate and rootless architectural language, designed to appeal to international clients irrespective of site and location, does not do justice to the quality appropriate for this site."
Britain already attracts more than a 100,000 tourists from China every year but this resort, in Carmarthenshire ,would have been the first purpose built holiday centre of its kind.
It was anticipated that 20,000 Chinese tourists would have stayed at the complex every year.
The resort was to have signs in both English and Mandarin and staff would have been trained in Chinese customs.
– Lamidi Evbuomwa, Architect, Maxhard Ltd
From our point of view it is unfortunate that the plans have been delayed because I believe this project would have regenerated the area"