A cheesemaker from west Wales is leading a campaign to help one of the world's most famous cheeses - the Parmesan - after earthquakes struck the producing region in Italy earlier this year, damaging production.
John Savage-Ontswedder, who owns Teifi Farmhouse Cheese, near Llandysul in Ceredigion, has launched the 'Save A Cheese' project.
In late May, two powerful earthquakes hit the Emilia-Romagna region of Italy, heart of the Parmesan-producing region. Parmesan cheesemakers are facing precarious financial prospects, as many of the warehouses housing the cheeses were destroyed, damaging 10% of the year's production - a total of 608,000 cheeses.
Those cheeses were unable to complete their maturing process and looked destined for the bin. John has launched a website where people are encouraged to buy pieces of salvaged parmesan.
The bulk of the money raised will be paid to the individual cheesemaker, with some going to the Parmigiano-Reggiano Consortium for distribution to other cheese producers affected by the earthquakes. John is also travelling out to Italy to help the cheesemakers.