Save the Children is launching a new campaign asking for donations to help fund its work tackling child poverty in Wales.
It's estimated that 200 000 children here live in poverty, 90 000 severely. It's the first time the charity has begun a nationwide public fundraising appeal asking for assistance with its UK schemes.
A study conducted on behalf of Save the Children found that in Wales more than half of the children surveyed in low-income families say they are concerned that their parents are finding it harder to pay for everyday necessities - such as food, heating and clothes.
A quarter of parents on low incomes admit to skipping meals so their children can eat. More than a third say their lack of money means their children can't have friends over for dinner.
Krista Lane from Cardiff has benefited from a Save the Children scheme. The 'Eat, Sleep, Learn, Play' programme provided her with a chest of drawers for her son Jamie's clothes and educational toys for her daughter Nevaeh.
The charity hopes that donations from the campaign will help them extend the number of families they are able to reach through their UK schemes.