Portmeirion is best known for playing host to cult 60s television show ‘The Prisoner’.
But music organisers say they hope to 'present Portmeirion to a whole new generation' when they host a new festival there this weekend.
Director Gareth Cooper says he hopes Festival No 6 will also boost the local economy and provide a 'lasting legacy' for the area.
More than 7,500 people are expected to flock to watch bands including New Order, Primal Scream and Spiritualized.
There will also be a number of Welsh bands and artists performing, including Welsh male voice choirs.
Organisers say every effort will be made to ensure local people are involved at all levels – including using a Bangor firm to provide security.
The Italianate village of Portmeirion was constructed by maverick architect Sir Clough Williams-Ellis between 1925 and 1975.
New Order’s Stephen Morris described Portmeirion as an ‘amazing location’.
Music will be performed across the site, including the town hall, the Colonnade Gardens and the promenade across the estuary of the River Dwyryd.
A spokesperson for Gwynedd Council said they wished the event ‘every success’ and hoped it would provide a boost to the local economy.