With just a month to go until Christmas, retailers across Wales are gearing up for their busiest time of the year. And for some, it could be make or break...
The economic squeeze and the growing popularity of online retailers means that we could see more closures in high streets and more job losses among workers.
With 131,000 people working in the industry across Wales, many families are facing an uncertain time.
Ten percent of all retail spending now happens online, and high streets have to give shoppers an extra reason to visit.
In the run up to Christmas, some shops rely on making up to fifty per cent of their profits for the whole year.
Our Business Correspondent Carole Green has been investigating