Welsh singer Bonnie Tyler to represent UK in 2013 Eurovision Song Contest

Welsh singing star Bonnie Tyler will be flying the flag for Britain in this year's Eurovision Song Contest.

The Neath-born singer, who became famous for hits 'Total Eclipse of the Heart' and 'Lost in France' will perform new song 'Believe in Me' at the competition in Malmo, Sweden in May.

Richard Morgan reports.

I am truly honoured and delighted to be able to represent my country at Eurovision, and especially with such a fabulous song. I promise to give this everything that I’ve got for the UK!

– BONNIE TYLER

She's an iconic singer with an incredibly recognisable voice, famous for her power ballads.

We know the Russians, Eastern Europeans they love that kind of thing. So you never know this could be in with a chance.

– GENNARO CASTALDO, HMV
Bonnie Tyler says she'll give the contest "everything I've got" Credit: Andreas Lander/PA

Bookmaker Ladbrokes has ranked Bonnie as an outsider to win this year's Eurovision Song Contest.

She is currently placed with odds of 40/1 to win overall, and with odds of 2/1 to finish in the top ten.

Singer Mike Nolan, who won the Eurovision Song Contest for the UK as part of Bucks Fizz in 1981, says he's "really surprised" by the choice of Bonnie Tyler this year.

They picked Englebert last year, and he really failed miserably.

Bonnie Tyler's a real rock singer. She's very very successful in Europe, but Englebert was also successful. I don't know how she's going to do.

No matter how good the song is, they could get the Queen to go on and sing for us - and they probably wouldn't give us the votes then.

She doesn't need it to lift her career - she's already an established artist.

– Mike Nolan