Posters have been put up at Cardiff Central railway station in a fresh bid for information on Newbridge man Kyle Vaughan, who has been missing for 10 weeks.
Gwent Police hope the images will attract the attention of thousands of visitors pouring into the capital ahead of today's Six Nation's decider.
24-year-old Kyle was last seen on Sunday 30th December. It is believed he was wearing a dark coloured beanie hat, a dark coloured t-shirt, three-quarter-length denim shorts, white trainers and a gold chain.
Teams involved in the search say they remain 'fully committed' to investigating the circumstances surrounding Kyle's disappearance.
Meanwhile an online campaign targeting Facebook accounts in the Gwent area has already been viewed by 44,483 (almost 30%) of a possible 151,020 members of the public in the target areas.
– Senior investigating officer Detective Superintendent Peter Jones
We remain fully committed to this investigation and have not stopped searching and carrying out enquiries in local communities across Gwent to find Kyle.
Family liaison officers are continuing to support Kyle's family through an incredibly difficult period in their lives.
We hope the Facebook advert and posters targeting the rail network on a busy day for travel will jog someone’s memory and lead them to call us with information. No matter how insignificant it may seem, just one bit of information could provide a major breakthough to our investigation.
People should also know that they can call Crimestoppers on 0800 555111 and give information while remaining completely anonymous.
Eight arrests have been made in relation to the investigation to date.