Posters have been put up at Cardiff Central railway station in a fresh bid for information on Newbridge man Kyle Vaughan, who has been missing for 10 weeks.
Gwent Police hope the images will attract the attention of thousands of visitors pouring into the capital ahead of today's Six Nation's decider.
24-year-old Kyle was last seen on Sunday 30th December. It is believed he was wearing a dark coloured beanie hat, a dark coloured t-shirt, three-quarter-length denim shorts, white trainers and a gold chain.
Teams involved in the search say they remain 'fully committed' to investigating the circumstances surrounding Kyle's disappearance.
Meanwhile an online campaign targeting Facebook accounts in the Gwent area has already been viewed by 44,483 (almost 30%) of a possible 151,020 members of the public in the target areas.
Eight arrests have been made in relation to the investigation to date.