ITV Cymru Wales has today announced plans to move its headquarters to the heart of Cardiff Bay.
The new studios will be based at Assembly Square, next to the National Assembly building.
The expected completion date for the move from the current studios at Culverhouse Cross in Cardiff is June 2014.
Around 100 ITV staff will occupy around 11,000 square feet of the building, which is owned by Aviva Investors.
The new premises will house all of ITV Cymru Wales' news, programmes and production facilities, including a bespoke HD studio plus editing and production facilities.
It is estimated to take nine months to make the space available for television production.
The announcement is the culmination of a year-long process that has looked at the suitability of locations across south-east Wales and Cardiff.