1. ITV Report

Iconic Welsh landmark in world-wide blood donation campaign

Credit: NHS Blood and Transplant/PA Wire/Press Association Images

An iconic Welsh landmark has joined in on world-wide campaign to encourage people to become blood donors.

The letters A, B and O are to disappear from famous landmarks across the world as part of a campaign encouraging people to become blood donors.

Signage for Llanfairpwllgwyngyll train station in North Wales will forgo the letters as part of the campaign.

Signs for Abbey Road and the Giant's Causeway will also see the letters of the main blood groups disappear.

Overseas, Table Mountain in South Africa will become "Tle Muntin" and Bondi Beach in Australia will also adapt its name.

Credit: NHS Blood and Transplant/PA Wire/Press Association Images

A large number of businesses and organisations including Microsoft, Guy's and St Thomas' NHS Foundation Trust, Boots and Manchester City Football Club have also signed up to take part.

From Tuesday, the week-long Missing Type campaign will aim to encourage people to become blood donors after figures revealed a dip in numbers.

The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005.

NHS Blood and Transplant (NHS BT) is working with donor organisations across 21 countries to highlight the importance of new donors coming forward.

Despite overall blood use in hospitals declining, we need more young donors to safeguard blood donation for future generations. And it's vital the blood donor community reflects the diversity of the population because blood types vary across communities and patients need well-matched blood.

Don't worry if you've never given blood before and don't know what blood group you are - you find out shortly after your first donation. What's important is that you register as a donor and book your first appointment to donate. We particularly need new A negative and O negative donors, and people willing to become dedicated platelet donors.

– Mike Stredder, director of blood donation at NHS BT
Credit: NHS Blood and Transplant/PA Wire/Press Association Images

Health officials are trying to raise particular awareness of the need for more young blood donors and more black and Asian donors.

Just 0.64% of donors were from black communities last year, NHS BT said, and only 11% of blood donors on the register are aged between 17 and 24.

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