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  1. ITV Report

Calls for employers to value older workers in Wales

In Wales it's estimated that older workers contribute £1 billion pounds a year to the Welsh economy.

But for workers who lose their jobs at this age it's harder to find new work - with 43% still unemployed after a year, compared with 26% of 18-24 year olds.

The Welsh Government says Employers in Wales must recognise the importance of recruiting and retaining older workers.

This week it launched a new campaign, entitled 'People don't have a Best Before Date', to challenge stereotypes and to demonstrate the value of a multigenerational workforce.

It comes as figures from the charity Age Cymru reveal people over the age of 65 contribute £1billion a year to the Welsh economy - that's the equivalent of £2.9 million a day.

The charity also found workers aged between 50 and 65 make up over a quarter of the UK's workforce, and that people who lose their jobs at this age can find it harder to find work.

As part of the campaign, the Welsh Government has teamed up with other organisations including the Older People's Commissioner for Wales.

Minister for Skills and Science Julie James said older workers are vital.

Retaining people, developing their skills throughout their working life and recruiting older workers has never been more critical to business survival as well as growth. Our workforce in Wales is getting older and young people joining the labour market will not fill all of the vacancies. This campaign is designed to encourage all employers - but particularly SMEs, where the loss of skills and cost of recruitment can be more consequential - that they need older workers to survive and grow.

We hope it will reinforce the issue to Welsh businesses of all sizes and give them practical advice on how they can manage and retain the skills and experience of their older workers, and appeal to the market of older recruits.

– Julie James, Skills and Science Minister