More than a quarter of a million pensioners believe they've been targeted by scammers in Wales according to new research commissioned by Age Cymru.
They found that nearly half of the scamming attempts were carried out on the phone, known as 'vishing' attacks, while a further quarter were carried out through the internet known as 'phishing'.
58% of those scammed said they were too embarrassed to report the scam to an official body and kept it to themselves or told only close family and friends.
Age Cymru's Deputy Chief Executive said the findings strengthened calls to place a duty of care on telephone and internet providers to reduce the amount of scams.
The research also comes this Scams Awareness Month, arranged by the Citizen’s Advice and Trading Standards Services who have given their top tips for staying safe.
- Use door chains to keep door step scammers out of your home
- Don't believe letters claiming you have won the lottery if you haven't entered
- Hang up the phone if you are suspicious about a call and remember a bank will never ask for your PIN number
- Delete emails from unknown sources and never reply to them
- Get independent financial advice before signing up to any arrangement
- If you think you have been scammed don't be embarrassed, seek help from a reputable organisation