1. ITV Report

Small food and drink businesses to benefit from million pound boost

Credit: PA

Small and medium food and drink businesses are set to benefit from a £1.6million (€1.8million) programme to help increase their competitiveness in global markets.

Wales will become the latest nation to join the Atlantic Area Export Project, which supports businesses from across the Atlantic Arc to work together to expand into international markets.

Nearly three quarters of food and drink exported directly from Wales currently goes to the EU. This figure is much higher for Welsh red meat, where 90% of exports go to the EU.

The Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths, will make the announcement during the second day of the Royal Welsh Show.

We’ve seen Welsh companies become global brands, such is the high quality of food and drink we produce in Wales.

We want to help more small companies break into new markets. Today’s announcement will help them to do this – just one breakthrough can be a real game changer, providing a significant boost to our rural economy.

– Lesley Griffiths, Cabinet Secretary for Environment and Rural Affairs

The Welsh Government has committed to investing £2.4million over the next two years to expand the food and drink industry’s export market and raise Wales’ global profile.