1. ITV Report

Swansea City and Bournemouth introduce gender neutral title for trans and non-binary fans

The club says fans will be able to use the title at all points of service Credit: PA

Swansea City and Bournemouth are introducing the 'Mx' title for fans who don't identify with one particular gender.

The ‘Mx’ title, which is pronounced ‘Mix’ or ‘Mux’, is available for all transgender and intersex people, as well as people who don’t identify with one particular gender or don’t want to be identified as being male or female.

As a club, we’re continually looking at ways to make our services more inclusive.

Language plays a really important part in delivering this and ensuring that everyone feels welcome – regardless of age, gender or gender identity, sexuality or ethnicity.

– Lucy Norman, Swansea City

The ‘Mx’ title will be rolled out across all major points of service with the Swans, including ticket and merchandise purchases, enabling new customers to opt for their preference.