A Welsh ale has been forced to change its can design after it was deemed "too attractive" for children.
A complaint was made about the colourful yellow design on one of the Newport-based brewery Tiny Rebel's cans.
The customer said they bought the can thinking it was a fizzy drink.
Alcohol industry standards body, The Portman Group, said the can of beer breached packaging and marketing codes for alcoholic drinks.
A ruling by the Portman Group's independent complaints panel agreed the packaging could appeal to under-18s and could encourage "immoderate consumption".
The 33cl can of Cwtch beer - voted the best beer in Britain at the 2015 Great British Beer Festival - features a cartoon bear, graffiti, and a discarded spray can.
Tiny Rebel said the "psychedelic pattern" of the can was inspired by the Austin Powers films.