New research from the mental health charity Mind Cymru suggests two in five people in Wales are too embarrassed to admit they are lonely at Christmas.
The general population poll of 2,051 people also found that well over a third of people (38%) in Wales would not feel able to ask for help at Christmas if they were struggling emotionally.
This was by far the highest in the UK and almost double other areas.
- Over a third of people in Wales feel unable to ask for help when struggling emotionally, higher than anywhere else in the UK
- One in seven people consider taking their own life because of the festive period, joint highest in the UK
- One in ten people in Wales (11%) consider harming themselves because of the festive period