People in Wales are being urged to 'shop local and shop Welsh', in a bid to do more to support their local food and drink producers.
The Food and Drink Industry in Wales has grown rapidly in recent years with almost 4,000 Welsh products available on our shelves, and statistics reveal positive shopping trends.
Research commissioned by the Welsh Government found 8 out of 10 shoppers would always buy Welsh if the price was right.
The figures also found many people would prefer to see more Welsh products on menus when eating out in cafes and restaurants. But with tough financial times ahead and the rise of discount supermarkets putting more pressure on the retail sector experts say new, growing producers need all the help they can get.
"Agri-food" project Cywain works with and supports the development of new businesses in Wales highlighting the economical and environmental benefits of buying local.
According to Cywain Pembrokeshire in particular has seen a surge in new food producers, many of whom have received support to establish or develop their business or product.
Brothers Ryan and Declan Cole also saw their Goats Cheese business go from strength to strength in 2017.
With help from Cywain and the Food Centre Wales in Carmarthenshire they have produced two styles of cheese using 100% of their own goats milk.
Just before Christmas they published results of a survey which found more than half of Welsh consumers didn't know if any of their Christmas dinner ingredients were produced in Wales last year.
The findings of the survey, which was carried out by YouGov, found only 18% of people had Welsh turkey for Christmas dinner in 2016, and only 29% ate Welsh potatoes.