Advertisement

  1. ITV Report

Iceland pledges to go 'plastic-free' on own brand packaging

Credit: PA

Iceland which is based in Flintshire has become the first major retailer to commit to eliminate plastic packaging for all own brand products within five years to help end the "scourge" of plastic pollution.

The Deeside retailer says it would be replacing plastic with packaging including paper and pulp trays and paper bags which would be recyclable through domestic waste collections or in-store recycling facilities.

Iceland says it was the first major retailer globally to go "plastic-free" on its own label products and aimed to complete the move by the end of 2023.

It has already removed plastic disposable straws from its own label range and new food ranges set to hit the shelves in early 2018 will use paper-based rather than plastic food trays.

The move, which has been welcomed by environmental campaigners, comes amid growing concern over plastic pollution in the world's oceans, where it can harm and kill wildlife such as turtles and seabirds.

The world has woken up to the scourge of plastics.

A truckload is entering our oceans every minute causing untold damage to our marine environment and ultimately humanity - since we all depend on the oceans for our survival.

The onus is on retailers, as leading contributors to plastic packaging pollution and waste, to take a stand and deliver meaningful change.

– Richard Walker. Managing Director, Iceland

Last month a long list of former heads of Britain's biggest retail groups wrote a joint statement to explain that the only solution to plastic pollution was for retailers to reject plastic entirely in favour of more sustainable alternatives like recycled paper, steel, glass and aluminium.

Now Iceland has taken up that challenge with its bold pledge to go plastic free within five years.

It's now up to other retailers and food producers to respond to that challenge.

– John Sauven, Greenpeace Executive Director