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  1. ITV Report

Online shopping: Llandrindod Wells tops the list

Llandrindod Wells has topped the list of areas in the UK where shoppers made the most online purchases over the Easter bank holiday weekend.

Credit: Google Maps

The list by Royal Mail, revealed that residents in the Powys town has topped the list for the second year in a row.

The postal service says in the run up, a quarter (25%) of Small and Medium Enterprise retailers expected to see an increase in sales activity over the Easter bank holiday weekend.

The areas with the highest amount of online shopping in the UK were:

  • Llandrindod Wells
  • Truro
  • East London
  • Galashiels
  • Kirkwall
  • Plymouth
  • Lincoln
  • Lerwick, Shetland
  • Exeter
  • Carlisle

The top five in Wales were:

  • Llandrindod Wells
  • Llandudno
  • Swansea
  • Cardiff
  • Newport

Easter is becoming a key shopping date in the ecommerce calendar.

We've looked at parcel delivery data across our huge network of delivery offices and it has revealed Llandrindod Wells as the UK’s Easter bank holiday online shopping hotspot.

– Royal Mail Spokesperson

The top ten online shopping hotspots are based on analysis of parcels accepted into the Royal Mail network between 30th March and 2nd April.