Weeks of dry weather and scorching temperatures in Wales have ruined around 10,000 Christmas trees belonging to a Welsh tree farmer.
The farm is one of the largest Christmas tree growers in Wales, selling 15,000 a year. From seed to sale, it takes around 12 years to get the finished product.
Rob Morgan, owner of Gower Fresh Christmas Trees, said: "The new tender bean shoot growths just get burnt off in the fierce heat of the sun.
"They are just burning off before they get a chance. It's a major financial blow."
Older trees on the farm have deeper roots and are able to withstand drier conditions, but for Rob, the damage has already been done.
"I'll be doing a rain dance tonight and every night until the rain comes. I'll be a very happy man when it eventually arrives!"