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Festivities in Cardigan as town is renamed 'Jumper'

Events are taking place in Cardigan today as the town temporarily changes its name to 'Jumper'.

The name has been changed ahead of charity Save the Children's annual Christmas Jumper Day tomorrow.

This morning, the local community gathered to watch Mayor Clive Davies announce the name change and accept an official framed jumper from Mary Powell-Chandler, head of Save the Children Wales.

The name change is being done to raise money for charity - and the town's residents have got behind it. Credit: ITV News / Google Maps

Local businesses, primary and secondary schools and the town castle have also officially changed their names to include 'Jumper', while local streets have been adorned with Christmas decorations.

It's the first time the mid-Wales town has changed its name.

More: Cardigan to change its name to 'Jumper' for Christmas

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