Brecon Beacons tourism meeting

People working in the tourism industry in the Brecon Beacons will meet on Tuesday to discuss how to market the area better.

Tourism businesses meet to discuss boosting the reputation of the Beacons

Mist in the Beacons
A misty scene in the Beacons today Credit: ITV News Wales

Hospitality businesses across the Brecon Beacons are meeting in Brecon today to work out how to market the area, reports Jane Solomons

The 'Tourism in Action' conference will look at how other parts of the UK sell themselves as tourist destination.

It's estimated that tourism brings in £205m to the local area every year.


Future of tourism on agenda

Local business-owners, development and tourist agencies meet this morning in Brecon to discuss how to improve the way the Brecon Beacons are marketed. Tourism brings £205 million to the area every year.

The National Park Authority, together with all its partners but particularly Brecon Beacons Tourism, continues to help raise the profile of the National Park as a viable tourist destination - not only here but across the world. Our growing reputation is testament to the partnership work we undertake to deliver some of the best sustainable tourism initiatives throughout Europe.

– Richard Tyler, Brecon Beacons National Park Authority

The meeting is designed to focus on how local tourism businesses can develop new ways of working in a way that respects the environment and retains the character of the Beacons.