We are delighted, but not surprised, that Rhossili Bay has been acknowledged by the world's leading consumer travel website. We hope that many more visitors continue to enjoy its outstanding natural beauty.
– Councillor David Phillips, Leader of the City and County of Swansea
Here are the top 10 beaches in the UK as named in the 'TripAdvisor's Traveller Choice' awards:
Rhossili Bay has been voted 'Best UK Beach' by travellers Credit: ITV News Wales
Rhossili Bay on the Gower has been crowned the UK's best beach - according to feedback from travellers.
In the latest 'Travellers' Choice Beaches Awards', Rhossili Bay was chosen as the best beach in the UK and the third best in Europe - beating rivals in Spain, Greece and Italy.
The bay is popular with surfers Credit: ITV News Wales
Rhossili Bay is the largest expanse of white sand on the Gower Peninsula and stretches for three miles. The beach's vast stretch of sand and towering cliffs make it popular with surfers, paragliders and ramblers.
Feedback from millions of travellers helped secure the highest ranking.
The Welsh beach has also been placed in the world's top 10 - above those in Hawaii, the Caribbean and more exotic locations.
