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The Welsh meat industry has reacted angrily to a new campaign by the Food Standards Agency that puts lamb in the toilet.
A poster depicting lamb chops at the bottom of a urinal advises people to check the hygiene rating of restaurants - but critics say it's a marketing disaster for Welsh lamb, as Lorna Prichard reports.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
Welsh farmers have criticised a campaign by the Food Standards Agency which shows a lamb chop placed in the bottom of a urinal.
"We are appalled that lamb has been singled out to portray such a negative and extreme message", Farmers' Union of Wales president Emyr Jones said.
The union has demanded that the FSA removes the images from all public places immediately.