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Sunday's Salon Cymru event demonstrates the value of hairdressing to the economy, says hairdressing trainer Shirley Davies-Fox.
"The hairdressing industry contributes £5bn to the UK economy" she says.
"It employs 1% of the adult working population - that is just under a quarter of a million people".
There were some hair-raising sights in Cardiff today.
Clippers, combs and a lot of hairspray were at the ready for Salon Cymru, a hairdressing competition for apprentices and learners from across the country.
The showcase provides a launchpad for careers in hairdressing.