Welshpool cinema's final bow

An independent cinema which opened in Welshpool in 1938 will show its final films tonight. The Pola has been run by three generations of the same family - but they say competition from multiplex cinemas has seen audiences fall.

Welshpool's independent Pola cinema closes after 75 years

Over the last 75 years, it has brought a little bit of Holywood glamour to Mid Wales. But tonight, Welshpool's Pola Cinema will show its final two films, before closing its doors.

Three generations of the same family have run it - but now it's been beaten by falling audiences and the high cost of going digital.

Tom Sheldrick reports on the struggle for independent cinemas to compete against the giant modern multiplex.

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Family-run cinema set to close after 75 years

The Pola cinema will close its doors for the last time today Credit: ITV News

One of Wales' iconic old-fashioned cinemas, the Pola in Welshpool, will close today. It opened in 1938, has been family-run for years, and still uses the traditional 35mm format.

The owners said closing was due to new technologies and spiralling costs, and it will show a final two films this evening.