New approach for tourism

The Welsh tourism industry will hear this morning what the government's plans are to increase visitor numbers , drive up earnings and deliver value for money to the Welsh economy.

Live updates

Advertisement

What is tourism worth to Wales?

A strategy to boost the amount of cash tourists bring to Wales by 10% over the next seven years has been launched by the Welsh Government.

One way to bring in more revenue says the report is to market Wales as a luxury destination, but what is tourism worth to Wales?

  • In 2012, there were 9.6 million overnight trips to Wales by GB residents who spent £1,588m
  • North Wales had the most number of GB tourists and SE Wales the most business trips
  • Wales attracted 879,000 international visitors spending £328 million during 2011
  • The four top generating countries were Ireland, France, Germany and USA
  • In total there were 10.6 million visitors to Wales spending nearly £ 2.1 billion during 2011.

Source: Welsh Government

Wales should be seen as 'luxury' tourist destination

The face of Welsh tourism should be luxury hotels and spas says a Welsh Government report. Credit: Viewer's picture/Matthew Woodiwiss

There needs to be a new direction for tourism in Wales says the country's Economic Minister.

In a report out today Edwina Hart says the strategy to attract people to Wales over the next seven years should focus on luxury destinations.

The vision she says is to work with "iconic, high quality, reputation-changing products and events. There will be a focus on more luxury and branded hotels; more well-being facilities such as spas; more heritage hotels that utilise historic and distinctive buildings."

There also needs to be all year round attractions, activities and cultural experiences and more unusual and distinctive products if the target of 10% grow in the tourism industry is realised says the report 'Partnership for Growth'.

Most tourists to Wales come from the UK and the Welsh Government says marketing will be increased in London and South East Midlands and Yorkshire, as well as within Wales itself for the first time.

New approach for £5 billion tourism industry

Three Cliffs Bay on the Gower Credit: Dean Thomas ITV News

The Welsh tourism industry will hear this morning what the government's plans are to increase visitor numbers, drive up earnings and deliver value for money to the Welsh economy. It's estimated that tourism is worth £5 billion to Wales.

Today Economy Minister, Edwina Hart, will publish the Welsh Government vision for the industry for the next several years.

In 2012, there were 9.6 million overnight trips to Wales from other parts of the UK. 62% of these visitors came for a holiday, 25% to visit friends or relatives and 13% on business. UK visitors spent £1,588 million in Wales last year.

Visitors to Wales from abroad spent £328 million during 2011, with the Republic of Ireland, France, Germany and USA bringing the most tourists.

Advertisement

Back to top