Pupils in Cardiff are being reminded how important it is to wear a seat belt with the help of some characters from the animation The Croods.
Figures released this week show that 10 per cent of parents fail to check if their children are wearing a seat belt and over a third of parents aren't aware of the dangers.
School children across the UK are learning the Croods Cross Code this week; a code which includes some important messages of road safety.
It's all part of Belt Up Week, a campaign led by safety charity Brake, which aims to educate children about the importance of road safety and always wearing a seatbelt.
Atomic Kitten star Natasha Hamilton is backing the campaign: ' “As a mother of three young children, I’m thrilled to be supporting Belt Up Week and helping kids learn about the importance of wearing seat belts and being careful on the roads on the way to and from school.”
Many parents are in a difficult situation when it comes to letting their kids walk or cycle, often forced to weigh up the benefits of their kids being active and getting out and about with the risk of their child being knocked down and hurt.
We need to make it easier for them by making roads safer for children and people of all ages, to help kids have the fun, active childhood they deserve - and a proven way to do this is to reduce traffic speeds.
We're appealing to drivers to listen to the thousands of kids marching today, and take the simple step of slowing down to 20mph or less around homes, schools and shops. It's a case of putting kids before getting there a few minutes faster.
We're also urging government - and more local authorities in Wales - to work towards 20mph being the norm across all our communities, to help kids get walking without being put in danger.