The deputy chief executive of road safety charity Brake is urging drivers to slow down to 20mph or under around homes, schools and shops.
The message comes as thousands of schoolchildren take to the streets of Wales today to march for safer streets.
Thousands of schoolchildren across Wales are taking to the streets today as part of a giant 'walking bus' to call for their streets to be made safer for walking and cycling.
A joint survey by road safety charity Brake and website webuyanycar.com has found three-quarters of students in the UK would like to walk and cycle more.
However, more than half worry they might be run over by traffic, with 81% saying drivers should slow down around schools and homes.
Almost 7,000 children from 48 schools across Wales are expected to participate in the walking bus event.
A report shows that one in three parents don't think their children understand why they should be wearing a seatbelt.
The findings come after a nationwide scheme to get more of us belting up when we go on our journeys.
Megan Boot looks at how we've been reminded to keep safe...
Pupils in Cardiff are being reminded how important it is to wear a seat belt with the help of some characters from the animation The Croods.
Figures released this week show that 10 per cent of parents fail to check if their children are wearing a seat belt and over a third of parents aren't aware of the dangers.
School children across the UK are learning the Croods Cross Code this week; a code which includes some important messages of road safety.
It's all part of Belt Up Week, a campaign led by safety charity Brake, which aims to educate children about the importance of road safety and always wearing a seatbelt.
Atomic Kitten star Natasha Hamilton is backing the campaign: ' “As a mother of three young children, I’m thrilled to be supporting Belt Up Week and helping kids learn about the importance of wearing seat belts and being careful on the roads on the way to and from school.”
Thousands of schoolchildren from across Wales are taking part in a 'Giant Walking Bus' today calling for drivers to slow down to 20mph around schools, homes and shops.
The 'Go 20' campaign, organised by charity Brake, aims to protect children who already walk to school and encourage more to do so.
It also calls for more safety measures such as 20mph limits, pavements, paths and crossings. Around 5,000 children are expected to take part from 44 schools across Wales.