Every week here in Wales 50 people are diagnosed with breast cancer alone, making it the most common type of cancer for women. The so-called celeb effect has made us more aware than ever before.
So, with a society calling for earlier diagnosis and PREVENTATIVE treatment - is our relationship with cancer in the midst of change?
Wales This Week follows 34 year-old Leanne Hugglestone as she undergoes a double mastectomy to prevent a recurrence of cancer.
Wales This Week: Mastectomy and Me - Tonight at 8pm ITV Cymru Wales
Scientists at Cardiff University may have found a way to stop breast cancer from spreading around the body.
They're testing a new compound - that if works, could help up to twelve thousand women in Britain every year. Sarah Powell has our top story
Scientists at Cardiff University have developed an experimental compound that can reduce the spread of breast cancer by more than eighty percent.
Up to 12,000 women a year develop these additional tumours.
This new approach of tackling the disease through drugs is in the pre clinical phase. Researchers are now working to prepare the drug for patient trials in the next 18 months.
Thousands of women with breast cancer could be spared the misery of chemotherapy -- thanks to pioneering work carried out in Llanelli and Swansea. Health regulators have approved a new test which could help decide whether women with early breast cancer need the treatment following surgery.
It would help them avoid the gruelling side effects including nausea, insomnia, hair loss and fatigue. And ITV News has learned that the fresh approach could save the embattled health service up to £10,000 a patient. Megan Boot reports.
Cath Jones, from Caerphilly, was diagnosed with breast cancer in January this year. She had a lumpectomy in February and her course of chemotherapy started in March.
She told ITV News that she's glad she had the treatment, but if the 'Oncotype DX' test had been available, she would've "grabbed it with both hands."
Breast cancer is the most commonly diagnosed cancer in women in England and Wales and also the second largest cause of cancer death in women after lung cancer.
- the biggest risk factor, after gender, is increasing age - approximately 81% of breast cancers occur in women over 50
- more people are being diagnosed with cancer but survival rates are improving
- breast cancer also affects men, but is rare - around 400 men are diagnosed each year.
- just over 2,600 women and around 15 men are diagnosed with breast cancer each year
- breast cancer is the most common cancer in women
- there were 627 deaths from breast cancer in 2008.
In the UK:
- around 55,000 people are diagnosed with breast cancer each year in the UK. That's one person every 10 minutes
- just under 12,000 people die from breast cancer in the UK every year
- there are an estimated 550.000 people living in the UK today who have had a diagnosis of breast cancer.
The test is being developed at Llanelli's Prince Phillip Hospital with the help of Singleton Oncology and the University of Swansea.
During recent trials, nearly half of patients who were initially recommended for chemotherapy and endocrine therapy, had their treatment changed to endocrine therapy alone.
The 'Oncotype DX' test, which is only for women with early breast cancer, will give clinicians a clearer idea of the risk and benefit of chemotherapy.
Thousands of breast cancer patients could avoid gruelling chemotherapy thanks to research carried out by a Welsh surgeon.
Simon Holt, a breast surgeon at Hywel Dda Local Health Board, led a study into a new test to help determine whether a breast cancer patient needs to have the treatment.
The National Institute for Health and Care Excellence (NICE) has approved the 'Oncotype DX' test, which is used in people with certain types of genes and who are assessed as being at intermediate risk of their cancer spreading.
The test measures the presence of biological characteristics in the tumour which may show how likely it is to grow and whether it is likely to spread. Combined with other clinical information, the test will help determine which patients are most suitable for chemotherapy.
As part of our series 'Your Health Wales' we'll be featuring the story of Abigail Davies from Tregaron, who made the decision to have her breasts removed after discovering she had an 85% chance of getting breast cancer.
Now she's trying to raise awareness about the disease by taking part in a 'Calendar Girls'-style photoshoot with other women who've had a mastectomy.