Iain Inglis, the Welshman who won over tens of millions of fans when he got through to the finals of 'China's got Talent' in 2011, tells me he is surprised by all the fresh UK media coverage about his past performances on the popular show.
The 30-year-old, from Cardiff, who speaks fluent Mandarin and lives on Hainan Island, off China's south coast, was a big hit when he sang revolutionary anthems dressed in a Red Army uniform.
He says he's a bit bemused that some newspapers are covering his story around 18 months after he was on the programme.
He recently had a call from a local paper in Wales apparently keen to run another story about him. He gave that paper an interview and then those quotes were picked up by the national news desks.
He's playing down claims that the Chinese authorities blocked any chance of him actually winning but admits there was speculation at the time that he either wasn't getting enough ratings or wasn't deemed suitable to be the overall winner. "I'm not blaming any authorities." he says.
Wai Fong Lee from the Swansea Chinese Community Centre said that celebrating Chinese New Year was important to "bring the Chinese community together, and other communities together too."
She told our reporter Nicola Hendy such events could help to "create harmony in society" here in Wales.
Special celebrations will be held in Swansea today to mark Chinese New Year.
The chinese community in Swansea have organised a day of events at the Waterfront Museum. There'll be music displays, dance performances and traditional crafts.
2013 is the Year of the Snake. According to the chinese zodiac this means it's a year for steady progress and attention to detail.