It is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
– Emyr Jones, President of the Farmers' Union of Wales
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
The Farmers' Union of Wales claims that the resignation of a scientist from the Welsh Government’s bovine TB eradication programme highlights what it calls the 'flawed nature' of the u-turn on holding a badger cull. Prof Chris Pollock is an expert in biological, environmental and rural sciences.
Vaccination is effectively untried so you are exchanging an approach which has a track record of success in Ireland and elsewhere with one not really tried at all.
– Prof Chris Pollock
Environment Minister John Griffiths halted a cull in Pembrokeshire and ordered vaccination instead. He's accepted the professor's resignation with regret. The shadow minister, Antoinette Sandbach, says it's damning for the minister to lose the confidence of one of his scientific advisors.