The Welsh meat industry has reacted angrily to a new campaign by the Food Standards Agency that puts lamb in the toilet.
A poster depicting lamb chops at the bottom of a urinal advises people to check the hygiene rating of restaurants - but critics say it's a marketing disaster for Welsh lamb, as Lorna Prichard reports.
– Food Standards Agency spokespersonThe advert does show some delicious-looking lamb in a strange setting. We are not saying there is a problem with lamb.
We are simply reminding consumers to check hygiene standards when eating out, and not just the appearance of an establishment, as this could be deceptive.
We trust the intelligence of the public on this one. We don’t think anyone will be put off eating lamb by this advert.
– Emyr Jones, President of the Farmers' Union of WalesIt is plain idiocy that the repercussions of such an advertisement were not spotted by the FSA. It's little wonder that criminals were able to pass off horsemeat as beef under the FSA's noses if they were too busy dreaming up inflammatory and misleading messages like this.
If premises have standards of hygiene which are akin to food being served in urinals then the FSA should deal with them.
Launching a publically-funded campaign like this and associating a top quality product with standards of hygiene which should result in premises being closed down is absolute madness and a disgrace.
The National Sheep Association has also criticised the inclusion of lamb in the FSA's campaign.
Welsh farmers have criticised a campaign by the Food Standards Agency which shows a lamb chop placed in the bottom of a urinal.
"We are appalled that lamb has been singled out to portray such a negative and extreme message", Farmers' Union of Wales president Emyr Jones said.
The union has demanded that the FSA removes the images from all public places immediately.
Beefburger products made by a mid-Wales company have been withdrawn after tests revealed the presence of horsemeat.
The Food Standards Agency say three samples tested positive for at least 1% horsemeat in tests carried out by Powys County Council.
Our West Wales reporter Kevin Ashford sent us this report from Llandrindod Wells.
Beefburger products made by a mid-Wales firm have been withdrawn after tests revealed the presence of horsemeat.
Three samples of beefburger products made by Builth Wells catering supplier The Burger Manufacturing Company tested positive for at least 1% horsemeat.
The test were requested by the Food Standards Agency and carried out by Powys County Council.
Further tests will now be carried out to establish how much horsemeat the products contain and to test for the presence of the veterinary medicine phenylbutazone.
The FSA said the company is contacting its customers to inform them of the results and to recall any affected products.
A nursery in the South Wales Valleys and a nursing home in Gwent both bought the cottage pie from Castell Howell wholesalers.
The pie was made by Oak Farm Foods; five customers in total are believed to be affected.
Wholesaler Castell Howell have contacted customers after a 'possible contamination' of cottage pies.
Read the full storySteve Wearne, director of the Food Standards Agency in Wales, has spoken about the first of industry results from beef products that have been tested for the presence of horse DNA.
He told ITV News' Consumer Editor Chris Choi it was "steady progress and we want the industry to continue until we have a complete picture of all beef products on sale in the UK".
