A farmer from Llanfairfechan has launched a campaign to have a local produce aisle in every supermarket.
Gareth Wyn Jones wants all supermarkets to stock an aisle of homegrown produce to help the local economy and give consumers a choice of what they buy.
Mr Wyn Jones said: "I got the idea a few years ago while in France when all the supermarkets there were stocking local produce. Asda and Tesco have already tweeted me to say they will consider the idea."
We're seeing people from all breaks, mums who are going hungry to feed their children, people whose benefits have been delayed and people who are struggling to find enough work. It's shocking that people are going hungry in 21st century Britain.
– Chris Mould, Executive Chairman of the Trussell Trust
The advert forms the centrepiece of a campaign which aims to encourage the public to manage the amount of salt, fat and sugar in their diet.
The Change4Life adverts, which are made by Aardman, the creators of Wallace and Gromit, have joined forces with a range of food manufacturers and ITV to host the first ever health-focussed ad break during Coronation Street.