Workers, farm bosses and community leaders are planning a campaign to try to save 350 jobs at at lamb processing plant on Anglesey.
It follows a decision by the supermarket chain Asda to stop using facilities at Welsh Country Foods at Gaerwen.
The supermarket says it has made its decision on 'commercial grounds'.
Our business correspondent Carole Green reports from the island.
Representatives from Vion Foods, the parent company of Anglesey firm Welsh Country Foods, are meeting ASDA representatives today.
350 workers could lose their jobs because the supermarket chain Asda has pulled a major order. Welsh Country Foods has started a ninety day consultation process with its staff at Gaerwen on Anglesey
Rob Shelley reports.
Jamie Pritchard, the Unite union officer for Welsh Country Foods, says workers are hopeful that Asda will decide against pulling out of its Welsh lamb order with them.
Asda, the supermarket chain, has said that it remains "committed to sourcing lamb from Wales".
It follows news that the company has pulled its order from Welsh Country Foods, putting 350 jobs at risk.
Asda said the decision "was not taken lightly."
A Welsh Government spokesperson described the Welsh Country Foods announcement as "very disappointing" and said the company had been offered support to develop the site.
Anglesey councillor Eric Jones says Anglesey has lost a lot of jobs over the years, but nothing seems to be coming in.
Prys Morgan from Welsh Country Foods says it's been a difficult day for staff at the Anglesey site.