A mental health charity has slammed supermarket giant Tesco for a motivational poster for staff at its store in Haverfordwest - which showed a man pretending to shoot himself in the head.
The poster said "Goodbye Haverfordwest - It's Been Nice Knowing You!" alongside details of falling sales figures.
Tesco has now apologised and taken it down.
Ruth Coombs from Mind Cymru said: "We’re very disappointed to see this image and the lack of mental health awareness shown by Tesco. Suicide is a very serious issue, which affects hundreds of people each year."
A worker at the Haverfordwest store took a photo of the poster, and complained to managers.
He said: "It wasn't funny or inspirational - it was just a bit sick."
A Tesco spokesperson said: "This was clearly an error of judgement, in one store. The person responsible for the poster has apologised and it has been removed."
They've been around since the time of dinosaurs but there are fears that hedgehog numbers are in decline. It's thought tidy gardens and the use of chemicals may be among the factors. As they hibernate there are calls for all to be more hedgehog friendly.
Cardiff Council says it is 'disappointed' that St. Illtyd’s Catholic High School references outdated legislation in its policy on sex education.
In the online document, the school refers to the controversial Section 28 of the Local Government Act 1988 - repealed a decade ago - which banned the 'promotion' of homosexuality by local authorities.
The Council is disappointed that the school still refers to out-of-date legislation in an important School Policy document and will be working with the Archdiocesan Authority, School Governing Body and the new Interim Executive Head teacher to correct this immediately.
Earlier today the Archdiocese of Cardiff said the school will review the wording of the policy.
The Director of Stonewall Cymru has called the now-overturned Section 28 a 'spiteful, harmful piece of legislation' - as two Welsh schools come under scrutiny for appearing to reference it in their sex education policies.
Wales led the way by effectively repealing Section 28 in 2002 - a full year before Westminster.
It’s a real shame that the Welsh schools in question haven’t updated their policy in the past decade.
Regardless of whether a policy is lapsed, if it appears on a school website it forms part of that school’s message to parents and young people.
We are reassured that the schools named have now committed updating their communications.
St. Illtyd’s Catholic High School in Cardiff says it will review the wording of its online policy on sex education, which makes reference to the now-repealed Section 28 of the Local Government Act 1988.
The controversial legislation, which stopped councils 'promoting' homosexuality, was overturned by Tony Blair 10 years ago.
When the new term commences in September, Mrs Anne Robinson, Director of Schools, will ask the school's new Executive Headteacher to review the wording of the policy to ensure that it is fully compliant with the law.
The school was inspected in 2012 and this was not picked up on.
Meanwhile Tasker Milward VC School in Haverfordwest, has apologised for 'any distress caused' after an outdated policy on sex education was found to remain on its website. That policy has since been removed.
A Pembrokeshire school has apologised for 'any distress caused' after an outdated policy on sex education was found to remain on its website.
Tasker Milward VC School, in Haverfordwest, said the document had since been taken down.
It comes as more than 40 UK schools have been accused of sex education policies replicating the now-repealed Section 28 of the Local Government Act 1988, which stopped councils 'promoting' homosexuality.
The controversial legislation, introduced under former Prime Minister Margaret Thatcher, was the subject of protests before being overturned by Tony Blair in 2003.
The British Humanist Association said it had found that 45 UK schools "continue to have sex and relationships education policies that either replicate Section 28 of the Local Government Act 1988 or are unhelpfully vague on the issue".
Earlier today the Welsh Government said it would be 'investigating as a matter of urgency', commenting on Twitter: 'We're very concerned to hear reports about Tasker Milward School's sex education policy. The law is very clear in respect of Section 28.'
Tasker Milward quickly tweeted in response, saying: 'TM apologises that an old policy was available on our website, we are committed to equality for all. We do not want to upset anybody.
'Tasker Milward are committed to promoting equality and opportunity for all as stated in our Strategic Equality Plan.'
The school then released a longer statement, saying: 'The Sex Education policy on the Tasker Milward school website was an old policy not in operation and which had not been deleted.
'The school does have a current Strategic Equality Plan, further details of which can be obtained directly from the school.
'The headteacher, Maggie Haynes, apologises for any distress that the failure to remove the old policy from the website may have caused.'
Richard Brown is the Head of Environmental Services at Pembrokeshire County Council. He says work is currently underway to clear the fuel that leaked after a crane collided with a fuel tanker. He says there is concern that some of the fuel entered nearby streams.
With the exception of the A4076 exit/access, the Merlins Bridge roundabout in Haverfordwest has now re-opened to cars and vans following the collision between a mobile crane and a fuel tanker earlier today.
However, large vehicles which are asked to use the Cleddau Bridge diversion route.
The A4076 from Johnston to Haverfordwest is likely to remain closed for the remainder of the day.
A clean-up operation is underway in Haverfordwest after a fuel tanker ruptured following a collision with a crane this morning.
Dyfed-Powys Police say nobody was hurt in the incident, but that a 'substantial amount' of fuel leaked from the tanker.
Specialist equipment is being used to remove the fuel spillage and the road is going to be closed for a protracted period of time, up to 24 hours.
Johnston Road, Old Hakin Road, Freemans Way and Pembroke road are closed, and diversions are in place.
Based on the information currently available, we regard the potential impact on public health as minimal. We will continue to work with partner agencies to assess the situation if new information becomes available.
The A4076 is closed in both directions because of an accident between Dredgman Hill / Magdalen Street / Caradog's Well Road (Merlins Bridge Roundabout) and Freemens Way / Cambrian Place (Salutation Square).