The Minister for Regeneration says 'new life' could be breathed into Barry Island as a tourist destination.
Huw Lewis AM said: "The way people spend their time and money is different from the 1960s and 70s, but people are still looking for a quality day out. Barry has a fine beach... we need to make sure the facilities are here to match the natural environment."
The first tranch of a £3.3m investment from the Welsh Government has been announced, focusing on Barry Island.
The money will be used to regenerate the eastern half of the seafront and the old Butlins site.