Cardiff Council's Cabinet Member for Environment says today's Usual Suspects campaign, launched today, has a stark message: you will be fined for dropping litter.
Cllr Ashley Govier told ITV Cymru Wales: "Cigarette ends and chewing gum are still something we consider 'nuisance litter' and quite problematic to the authority.
"We're trying to educate people - litter does cause an issue in the streets."
Cardiff Council said 14 people were issued with a £75 on-the-spot fine today - the first day of the crackdown.
Cardiff Council says the money raised from fines is used to fund initiatives to combat littering and help the environment.
Cardiff Council's 'Usual Suspects' campaign carries the message: "There's no excuse for dropping litter."
The anti-grime crackdown will focus on three main points:
- Dog fouling
- Fly tipping
The council's waste team is also telling dog owners there is a fine of £75 if caught not cleaning up after their dogs.
A survey by Keep Wales Tidy reveals the impact of litter across the country.
The key points are:
- 86.5% of surveyed streets had smoking-related litter on them
- In the worst affected areas, 96.4% of streets were littered with smoking-related litter, predominantly cigarette ends
Cardiff Council's launch of its 'Usual Suspects' litter campaign is seen as an essential part of maintaining the city's international image.
Cardiff Council is launching its 'Usual Suspects' litter campaign.
It aims to reduce the amount of litter in the city and ensure that the streets of the capital are kept clean.
It costs taxpayers around £7m a year to keep the city clean with cigarette butts, chewing gum and dog mess often on streets.
Hospitals in Cardiff and the Vale of Glamorgan will be the first in Wales to bring in council enforcement officers today, in an attempt to crackdown on litter louts.
Council staff will be able to issue fines to those caught dropping rubbish and even cigarette butts.