The Royal Welsh Show begins today at Llanelwedd, with warnings over the future of the beef industry here on the agenda.
Meat Promotion Wales says supermarkets and other retailers are stocking too much beef from outside the UK, having gone back on pledges to stock more British meat after the horsemeat scandal.
It says the amount received by farmers in Wales and around the UK has fallen meanwhile, with some paid up to £300 less per animal compared to last year.
The Welsh Retail Consortium, which represents retailers here, has responded by saying that beef prices are related to wider market conditions, and are projected to rise later in the year.
“Large quantities of imported beef products are now present in some UK retailers and we must presume – for want of a better explanation - it’s because it’s a penny or two cheaper than our own produce....The big danger for our industry is that some farmers will feel they have little choice other than to get out of beef altogether and that will be a tragedy, not only for our industry, but also for the consumer....Our message to the entire retail trade is simple - use our products or lose them."
Organisers of The Royal Welsh Show say it's celebrated 50 years at Llanelwedd with a record number of visitors.
241,781 people went to the four day event with 1000 from 40 different countries.
The Prince of Wales sent a message of thanks to the Royal Welsh Society for the warm welcome they received.
The show is said to generate around £40m a year.
The second day of the Royal Welsh Show is underway at Llanelwedd near Builth Wells.
Organisers say attendance reached 51,976 by mid afternoon yesterday.
It's the final day of the Royal Welsh Show at Llanelwedd, bringing to a close four days of competitions.Read the full story ›
It is the third day of the Royal Welsh Show at Llanelwedd, and among today's highlights is the final of the Inter Hunt Relay competition.Read the full story ›
The export trade for Welsh beef and lamb reached a 'record high' last year, bringing in nearly a quarter of a billion pounds to the economy.Read the full story ›
This year's Royal Welsh Show begins later at Llanelwedd, near Builth Wells. The four-day event is the highlight in the farming calendar.Read the full story ›