The manager of the Nag's Head in Aberystwyth hopes to raise thousands of pounds in donations for Macmillan Cancer Support by wearing a onesie every day for a year. Chris Kiff says he will not return to his normal shirt and trousers until January 2015.
"I'm walking around in an adult babygro. It's completely against what I would normally wear.
"But I've had friends and family who had to deal with cancer. I think the people at Macmillan are just great.
"And I wanted to do something to help that was a bit of fun.
"When I think of Macmillan, I think of comfort and support - and what could be more comfortable than a onesie?"
– Chris Kiff
Chris said his collection was growing. "People are donating them, I've bought a few more, I've borrowed some," he said.
Susan Morris, General Manager for Macmillan Cancer Support in Wales, says while the overall experience of cancer patients in Wales is positive, lessons can be drawn from their views and comments to further improve patient care and support.
With the number of cancer patients in Wales set to double from 120,000 to 240,000 by 2030, cancer charities say the issue of isolation must be tackled 'immediately'.
It comes as a report by Macmillan reveals almost one in five people diagnosed with cancer here each year lack support from their family and friends.
This research shows that isolation can have a truly shattering impact on people living with cancer. Patients are going hungry, missing medical appointments and even deciding to reject treatment altogether which could be putting their lives at risk - all because of a lack of support. But these figures are just the tip of the iceberg.