The tv ads will be aired during episodes of Coronation Street and Pobol y Cwm.
They will continue in the run up to national transplant week (7-13 July).
The first in a series of public information adverts about new organ donation legislation in Wales will run today.
The ads will be aired during episodes of Coronation Street and Pobol y Cwm and will continue in the run up to national transplant week (7-13 July).
The ads kick-start the next phase of the Welsh Government's It's Time to Talk campaign. 36 people died in Wales last year while waiting for a suitable donor organ to become available.
The move to deemed consent in Wales is designed to increase the number of potential organ donors and ultimately increase the number of organs available for transplant.
Under the new system, a person will become a donor either by registering a decision to opt in - as they do currently - or by doing nothing at all, in which case their consent may be deemed.
By doing nothing it will be as if there is no objection to being a donor and an individual will be treated in the same way as if they had chosen to be a donor.
If an individual doesn't want to be a donor they can register a decision to opt out.
Several times a week Hannah travels hundreds of miles to undergo dialysis. All her relatives have been ruled out as possible kidney donors.Read the full story ›
The family of a little girl who needs a kidney transplant say all relatives have been ruled out as suitable donors.
Hannah Phillips, 6, was diagnosed with nephrotic syndrome aged two, which led to both her kidneys being removed.
She travels from her home in Conwy to Liverpool to undergo dialysis four times a week.
Hannah told ITV News reporter Rob Shelley that she hopes to be able to eat food like chocolate and bananas once she's had a transplant.
"I'm just so looking forward to it!" she says.
Tonight we'll bring you the story of six-year-old Hannah Phillips.
Hannah had to have both of her kidneys removed aged just two.
She travels hundreds of miles each week for dialysis - and she and her family are appealing for anyone who might be a kidney match to help.
People in Wales are being urged to become organ donors before it's too late, as part of a new campaign, called 'It's About Time'.
Today sees the start of the campaign, which hopes to educate more people about the new legislation on organ donation, which comes in to force in December 2015.
Under the new 'soft opt-out' system, an individual will be able to be a donor either by registering a decision to opt-in, or by doing nothing at all. By doing nothing it will be assumed that you have no objection to being a donor.
Individuals can still choose not to be a donor under the new system, by registering a decision to opt-out.
In 2012, thirty five people died in Wales waiting for an organ donation. This is said to be the inspiration behind the new campaign.
Two brothers who were diagnosed with an incurable kidney disease will celebrate Christmas properly for the first time in two years.
Jack and Josh Parry from Bangor became the first twins in Europe to receive kidney transplants from the same donor.
The identical twins were facing kidney failure by the age of 10 - but received the operation which changed their lives earlier this year. Rob Shelley has been to meet them.
Mike Griffiths reports on the Welsh Government's drive to raise awareness of the changes to organ donation law, which comes into effect in Wales in two years time.
Two years today the new Welsh organ donation law will come into effect. It'll mean people who live and die in Wales will have to say if they don't want their organs donated.
The move is controversial with some religious groups who are opposed to it.
But, the First Minister for Wales says the law will benefit those people who are happy to donate their organs but don't get around to signing the register.
The Welsh Government has launched a campaign including a website with stories of people who have been affected in different ways by organ donation. The aim is to ensure people are made aware of the legislation, and their choices, before it comes into force on 1st December, 2015.
Awareness and support of the new organ donation law has increased, according to a survey by the Welsh Government.
The survey asked more than 1,000 people across Wales what they think of the new soft opt out donation legislation, which comes into force in Wales on 1st December 2015.
The number of people in favour of the law increased from 49% last year, to 61% in 2013.
In Cardiff and south-east Wales, the proportion of people in favour of the proposed changes to organ donation has increased from 47% in 2012 to 67% in 2013. This is the largest increase across all areas in Wales.
Health Minister Mark Drakeford said: "It's fantastic to see support for a soft opt-out system has increased even further. Organ donation saves lives, and we believe the new legislation will help to increase the number of people potentially able to contribute to the organ donation pool."