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Publicity campaign begins for organ donation changes in Wales

The next phase of the public information campaign about the new system of organ donation in Wales starts this week.

Credit: PA

Television, radio and digital adverts will be broadcast and all homes in Wales will receive an information pack to encourage people to start thinking about their organ donation choices.

The most recent survey of public attitudes towards the changes shows that the proportion of adults aware of them has increased from 57% in June 2014 to 63% in March 2015.

We hope this new law will help save lives by transforming attitudes towards consent to organ donation here in Wales.

It's great to see awareness of the organ donation law change is increasing. As we move into the next phase of the public awareness campaign, we hope people will continue talking to their loved ones about their organ donation choices.

– Mark Drakeford, Health and Social Services Minister

The new Wales-only soft opt-out system of organ donation comes into being on 1 December 2015.

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