The British Legion's Poppy Appeal 2013 is now underway. The appeal is backed by the Welsh Rugby Union and is fronted by one of its most popular figures, Sam Warburton.
This year, the Legion is focusing on the range of work it does to support Armed Forces families.
Lynn Courtney reports.
The mother of a soldier killed in Afghanistan has helped launch this year's Royal British Legion Poppy Appeal.
Cathryn Griffiths, whose son Guardsman Jamie Shadrake died in August, attended the launch of the appeal at Flint High School, along with Olympic Gold Medallist Jade Jones.
Ms Griffiths said: "The Legion provides immediate support and life-long care to Armed Forces families in need.
"The Poppy Appeal makes it possible for the Legion to help Armed Forces families with £1.7million every week in direct welfare support - that's £90 million each year, answering more than 165,000 calls for help."