Organisers claim 814 people turned out dressed as Elvis - surpassing the record set in Las Vegas in 2010.
Elvis impersonators will be at Trecco Bay today attempting to break a world record.
It a huge figure in the local community, and this week the Grand Pavillion in Porthcawl celebrated 80 years of dance, music and theatre.
South Wales Police say the body found earlier today on Porthcawl beach has been identified as a 24-yr-old local man. He was reported missing this morning.
The body was formally identified by a relative. The incident is not being treated as suspicious at this stage say police and enquiries are continuing
South Wales Police say a body has been found at Porthcawl this morning. Officers were called to the seafront at 9.38am. They say the body has not been identified and enquiries are continuing.
More swimmers than ever braved the cold at Porthcawl to take part in the annual Christmas morning swim.
Organisers say over 1000 bathers took the plunge and over 2,000 spectators were there to cheer them on.
Swim Chairman, Nicola Willis says, 'As a small committee we are delighted the way we have been supported once again this year. Our beneficiaries this year will be local charities and organisations."
The 49th Christmas morning swim is underway in Porthcawl.
Between 800 and 900 swimmers, many in fancy dress, are being cheered on by thousands of spectators.
The events' Chairman, Nicola Willis, says , “this year the ‘Swim’ committee have chosen to donate all money collected at the swim and via swimmers sponsorship to local charities and organisations."
Preparations are getting underway for today's Christmas Morning Swim in Porthcawl.
The sea swim is the 49th of the year with many swimmers planning on wearing fancy dress to raise money for charity.
Thousands of spectators are expected to turn up to the event later this morning.
A kitesurfer from Porthcawl has become the British Champion for two years in a row.
Marc Rowley won the Wavemasters competition, held on the Isle of Tiree in Scotland, and says the sport is definitely growing.
An investigation has been launched after a body was found in Porthcawl. Police were called to Victoria Ave just before 8:30 this morning. The body of a male, believed to be 58 years old was found.
No formal identification of the body has taken place and police aren't treating the find as suspicious. Enquiries are ongoing to trace the next of kin.
The RSPCA is appealing for information after a pair of chickens were left "scared and abandoned" on a street in Porthcawl.
The birds were discovered in a specially-adapted box outside a house in Lime Tree Way, Porthcawl on October 31.
Lights had been attached to the box, with air holes been cut out, said an RSPCA spokesperson.
The box had been painted and was tied up "like a present".
"How these chickens ended up in this box is a complete mystery" said Inspector Gemma Cooper.
"The box would have taken sometime to design so obviously a lot of effort has gone into this prank.
“Although the chickens were not injured they were extremely scared, I am all for Halloween fun, but not when it puts animal welfare at risk”.
Hundreds of Elvis fans are in the seaside town of Porthcawl today for an annual festival to celebrate The King this weekend.
Over twenty venues in and around the town will be holding events - making it the largest Elvis event in Europe.