Organisers claim 814 people turned out dressed as Elvis - surpassing the record set in Las Vegas in 2010.
Elvis impersonators will be at Trecco Bay today attempting to break a world record.
It a huge figure in the local community, and this week the Grand Pavillion in Porthcawl celebrated 80 years of dance, music and theatre.
The Welsh Government has today announced a further £855,000 to make sure Wales is ready for the tourist season, following the damaging Winter storms in December and January.
Some of the money will be allocated to areas of the Wales Coast Path that were significantly affected by the bad weather.
Aberystwyth will also benefit from a £310,000 boost.
– Jane Hutt, Finance Minister
We want to support communities who were hit by the recent bad weather in whatever way we can. We have already announced over £10m for emergency flood repairs, to restore damaged coastal areas and to help affected businesses.
By providing this extra funding for the Wales Coast Path and the regeneration of Aberystwyth we can make sure that people keep coming to Wales to enjoy everything it has to offer.
Funding of £855,000 has been announced today to help make sure Wales is prepared for the tourist season, following the winter storms.
The Wales Coast Path, which welcomes nearly three million visitors every year, will receive £545,000, so that areas of the path that were damaged during the bad weather in December and January can be repaired in time for summer.
This funding will be available to the 17 local authorities that were the worst hit.
Aberystwyth, one of the areas hardest hit by the January storms, will also benefit from a £310,000 allocation to restore the promenade and get the area back to business.
The funding will be used to replace damaged lighting, railings and street furniture like benches, bins and flag poles.
The promenade sea wall will also be repaired and repointed.
Today's announcement takes the total funding to over £10 million to help coastal areas which suffered from the wettest winter on record.
South Wales Police say the body found earlier today on Porthcawl beach has been identified as a 24-yr-old local man. He was reported missing this morning.
The body was formally identified by a relative. The incident is not being treated as suspicious at this stage say police and enquiries are continuing
South Wales Police say a body has been found at Porthcawl this morning. Officers were called to the seafront at 9.38am. They say the body has not been identified and enquiries are continuing.
More swimmers than ever braved the cold at Porthcawl to take part in the annual Christmas morning swim.
Organisers say over 1000 bathers took the plunge and over 2,000 spectators were there to cheer them on.
Swim Chairman, Nicola Willis says, 'As a small committee we are delighted the way we have been supported once again this year. Our beneficiaries this year will be local charities and organisations."
The 49th Christmas morning swim is underway in Porthcawl.
Between 800 and 900 swimmers, many in fancy dress, are being cheered on by thousands of spectators.
The events' Chairman, Nicola Willis, says , “this year the ‘Swim’ committee have chosen to donate all money collected at the swim and via swimmers sponsorship to local charities and organisations."
Preparations are getting underway for today's Christmas Morning Swim in Porthcawl.
The sea swim is the 49th of the year with many swimmers planning on wearing fancy dress to raise money for charity.
Thousands of spectators are expected to turn up to the event later this morning.
A kitesurfer from Porthcawl has become the British Champion for two years in a row.
Marc Rowley won the Wavemasters competition, held on the Isle of Tiree in Scotland, and says the sport is definitely growing.
An investigation has been launched after a body was found in Porthcawl. Police were called to Victoria Ave just before 8:30 this morning. The body of a male, believed to be 58 years old was found.
No formal identification of the body has taken place and police aren't treating the find as suspicious. Enquiries are ongoing to trace the next of kin.