After years of waiting and frustration, first time house buyers are once more being offered mortgages that lend 95% of the cost of a home.
It's one of a series of measures being rolled out to kickstart the housing market.
But how much will it help the thousands of people who are desperate to get their feet on the bottom rung of the housing ladder? Our business correspondent Carole Green has been trying to find out.
Wales' biggest buildng society, the Principality, says last year saw new loans totalling over £1bn.
It's reporting a pre-tax profit of just over £25m.
It says that first-time buyers are key to stimulating the housing market and supporting the economy. The society claims lending to this group has increased by a third and hopes it's new 95% mortgage for the group will help boost the housing market.
Graeme Yorston is the Group Chief Executive for Principality:
Graeme Yorston says that keeping the housing market working by lending to first time-buyers is key to the economy.
– Graeme Yorston, Group Chief Executive of Principality Building SocietyOur recent release of a 95% loan to value (LTV) product for Welsh First Time Buyers highlights our level of commitment to delivering accessible products to our heartland and playing our part in stimulating the Welsh housing market and driving the economy forward.
Principality have released their results for 2012 which show that lending levels have increased. Their message is that first-time buyers are key to stimulating the housing market and supporting the economy and lending to this group has increased by 34%.
The Chief Executive of Wales' biggest building society, the Principality, says the peoples' negative views on major banks has helped his company's half-year figures.
It's announced improved pre-tax profits of fourteen million pounds and a growth in savings of more than a hundred and 60 million pounds.
Figures out today show that savings grew by nearly £168 million in the first six months of 2012 for The Principality.
The Principality, which is the largest building society in Wales, also revealed that pre-tax profits dipped from £14.8 million to £14 million.
The Chief Executive of the Principality, Peter Griffiths, has announced he is to leave the building society.
Peter Griffiths has led the building society, which is the 7th largest in the UK for 10 years. Announcing the news he said that he had mixed emotions about making the decision.
Peter Griffith said "it has been a fascinating experience, initially a mix of modernising and then growing the business and finally steering our way through the depths of one of the most testing financial times on record."