The National Trust has spent £3million on a so-called 'tatty' car park overlooking Rhossili Bay.
Bought from private landowners, the National Trust Manager Paul Boland, defended the cost saying: "We want to ensure that we provide Gower with a first-class car park for a first-class destination."
Rhossili Bay is a popular destination for tourists. In the past it's been voted the UK's number one beach, third best in Europe and 9th best in the world, by Travel Review website, TripAdvisor.
The National Trust are now considering whether to add extra facilities to the car park, providing they're "harmonious with the outstanding beauty of this unique part of the world."
When you think of some of the best beaches in the world, the Seychelles, Hawaii, may come to mind, but Rhossili Bay has been named the ninth best beach in the world. Dean Thomas went to find out why.
Judges praised Rhossili Bay for its "vast stretch of sand" and "towering cliffs", and stressed its popularity with "surfers, paragliders and ramblers".
Here is the top ten of UK beaches, in descending order:
- Rhossili Bay, Swansea, Wales
- Woolacombe Beach, Woolacombe, Devon
- Porthminster Beach, St Ives, Cornwall
- Hengistbury Head, Bournemouth, Dorset
- Perranporth Beach, Perranporth, Cornwall
- Longsands Beach, Tynemouth, North Tyneside
- Weymouth Beach, Weymouth, Dorset
- Fistral Beach, Newquay, Cornwall
- Sandbanks, Poole, Dorset
- Nairn Beach, Nairn, Scotland
Rhossili Bay on the Gower has been named as the best beach in the UK, the third best in Europe and the ninth in the world by travel site TripAdvisor.
Along the way it's beaten beaches from the Seychelles to South Africa. Here's a look at the global competition it's beaten off:
Rhossili Bay on the Gower has been named as the best beach in the UK and one of the best beaches in the world, according to travel site TripAdvisor.
It also beat beaches in Spain, Greece and Italy to be named the third best beach in Europe.
Rhossili Bay is the largest expanse of white sand on the Gower Peninsula, stretching for three miles which makes it popular with surfers and ramblers alike.
Here are the top 10 beaches in the UK as named in the 'TripAdvisor's Traveller Choice' awards:
- Rhossili Bay - Swansea
- Woolacombe Beach - Devon
- Porthminister Beach - Cornwall
- Longsands Beach - Tyne and Wear
- Hengistbury Head - Dorset
- Fistral Beach - Cornwall
- Weymouth Beach - Dorset
- Sandbanks - Dorset
- Filey Beach - Yorkshire
- St Brelade's Bay - Jersey
Rhossili Bay on the Gower has been crowned the UK's best beach - according to feedback from travellers.
In the latest 'Travellers' Choice Beaches Awards', Rhossili Bay was chosen as the best beach in the UK and the third best in Europe - beating rivals in Spain, Greece and Italy.
Rhossili Bay is the largest expanse of white sand on the Gower Peninsula and stretches for three miles. The beach's vast stretch of sand and towering cliffs make it popular with surfers, paragliders and ramblers.
Feedback from millions of travellers helped secure the highest ranking.
The Welsh beach has also been placed in the world's top 10 - above those in Hawaii, the Caribbean and more exotic locations.