Among hundreds of food and drink-sellers at the Royal Welsh Show this week are a growing number of farmers selling their own dairy products.
We'll be at the heart of the Royal Welsh Agricultural Show in Builth Wells, bringing you nightly live news and weather reports.
It's the final day of the Royal Welsh Show at Llanelwedd, bringing to a close four days of competitions.
A breed of cattle today marked its very first appearance as part of the Royal Welsh Show. Brown Swiss are becoming an increasingly popular dairy herd, and are thought to have been in Britain for around forty years. Nicola Hendy reports.
The Welsh Government has set out how it wants to change the system of subsidies paid to farmers. At the *Royal Welsh Show, *Natural Resources Minister, Alun Davies launched a consultation on the future of the Common Agricultural Policy, which is being cut across Europe over the next few years.
Wales' agriculture minister Alun Davies is seeking views on how Common Agricultural Policy payments should be made to farmers in Wales up to the end of the decade.
At a question and answer session at the Royal Welsh Show he will set out his proposals for how the basic payment system should work.
The Minister will propose a five year transition to an area based payment system founded on land categories that recognise the different characteristics and productivity of different land types.
Mr Davies says he will take a robust approach to capping large payments that will go beyond Europe's mandatory requirements and will in addition place a 100% cap on payments over €300,000
Alun Davies said, "I have opposed decisions supported by the UK Government that will see CAP fall by €55 billion across the EU in this round but realistically we all know that the coming reform period to 2020 is probably the first step in a longer term trend of falling public support.
"I cannot stress enough that this coming period of guaranteed support - which no other sort of business enjoys -is one that must be used to prepare for the likelihood of a further reduction in direct payments after 2020."
The consultation will run from 23 July until 15 October. The Minister hopes to make final decisions on these proposals at the end of the year.
Six months ago the horsemeat scandal saw millions of frozen burgers and ready meals taken off supermarket shelves. Today a debate into how that crisis has affected consumer confidence in meat products and what the Welsh industry should do about it took place at the Royal Welsh Show.
As the Royal Welsh Show begins its 50th year the horsemeat scandal is still a concern. The mis-selling of meat which contained horse DNA earlier this year rocked the food industry. Later farm leaders will discuss what lessons can be learned.
Stephen James Deputy President, NFU Cymru, says the scandal has had positive effects.
Six months after the horsemeat crisis erupted, a debate at the Royal Welsh Show will discuss the lessons learnt and the opportunities for the Welsh farming and food industry. There are concerns that consumer confidence in the UK food industry has been seriously dented by the horse meat scandal.
NFU Cymru's campaign message at the Royal Welsh Show is that while Welsh farms produce quality products questions about food authenticity and security of the food supply do need to be addressed.
“The horsemeat scandal demonstrated that equally stringent standards were not necessarily upheld further up the supply chain. The key lesson for consumers is the shorter the supply-chain the lower the chance of something going wrong, the less chance of contamination," says Ed Bailey President.
A debate will take place this afternoon at the show ground which will include Wales' agriculture minister Alun Davies, Professor Nigel Scollan, Waitrose Chair of Food and Farming and Gwyn Howells, Chief Executive of Meat Promotion Wales.
Final preparations are underway for the annual Royal Welsh Show at Llanelwedd. The four-day show - the biggest of its kind in Europe - begins tomorrow.
It's been a tough year for farmers with the weather and horsemeat scandal dominating the headlines.
Hannah Thomas reports.