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A guide to some of the options open to you as a consumer if you believe you have been mis-sold to by SSE or any other energy company.
Ofgem's £10.5m fine imposed on SSE is the biggest ever authorities have imposed on an energy supplier.
Energy giant SSE trades as Southern Electric, Scottish Hydro, and SWALEC which has around a million domestic accounts in Wales.
Its electricity and gas prices will rise by an average of 8.2 per cent from November 15, which the company says equates to an average of £2 per week for a typical dual fuel customer.
The price hike is three times the rate of inflation.
It blamed the increased cost of buying and delivering wholesale energy as well as government levies collected through bills.
It is the first of the major suppliers to announce a rise this autumn.
SSE prices last rose in October 2012 - by an average of 9 per cent.
Will Morris, SSE retail managing director, said the firm was "sorry" to have to raise its prices:
We're sorry we have to do this.
We've done as much as we could to keep prices down, but the reality is that buying wholesale energy in global markets, delivering it to customers' homes, and government-imposed levies collected through bills - endorsed by all the major parties - all cost more than they did last year. Eighty five per cent of a typical energy bill is made up of costs outside our direct control and these costs have increased.
So far this year we have made a loss from supplying energy as a result of the higher costs we have been facing and continue to face. We understand and regret that this will add to the pressures on household budgets, but there's a lot we can do to help.
Rising unit prices do not have to mean rising bills and there remains huge potential for customers to save money by improving further their energy efficiency.
Energy company SSE said household electricity and gas tariffs are to increase by an average of 8.2% from November 15.
Consumer Focus has welcomed Ofgem's decision to fine SSE for the "systemic failure" in its direct selling operations.
– Adam Scorer, director of policy at Consumer Focus
This is not a case of one bad apple or one rogue sales team. The problems at SSE affected the whole direct selling operation and represent a fundamental failure at one of our biggest energy companies.
Other companies have also broken direct selling.
This has been a stain on the energy market since the introduction of competition. While the situation has got better and many companies have decided to end doorstep sales, the recent history casts a long shadow and Ofgem are right to take this scale if action.
In response to Ofgem's £10.5m fine for mis-selling, energy firm SSE's corporate affairs director Alan Young said the firm was "very sorry" about the breaches of the rules.
He told the BBC Radio 4 Today programme
What we were doing was not adequately telling people about the terms and conditions of their contract or adequately making sure they had the information they needed to switch.
We have set up an independent compliance unit to make sure, to monitor, to audit, to randomly check energy sales across all channels now so customers can have the assurance when they are dealing with us there are safeguards in place and proper structures.
We have totally reformed our business in this area, we have restructured it.
Mr Young also defended the management team still being in place, insisting SSE was one of the "best companies in Britain".
According to Ofgem, some of the misleading claims made on the doorstep, over the phone or in-store to customers by energy firm SSE were as follows:
- Telling some customers that they would save money when in fact they were switched on to a more expensive contract
- Saying that by switching to SSE they would be getting the full reductions they’re entitled to, “just like the government intended”.
- Saying that other suppliers were putting their prices or that price increases were higher than they actually were.
- Suggesting they could put them on a “preferred customer tariff… with no standing charge”, omitting that they would be charged higher first tier unit rates instead of a standing charge.
Energy firm SSE has in place a £5 million mis-selling fund, from which customers can receive compensation if they have been mis-sold products.
Ofgem is encouraging anyone who believes they have been missold to by SSE to call the fund’s dedicated line on 0845 0707 388.
Utility giant SSE, which owns Welsh energy supplier SWALEC, is to be fined £10.5m for "prolonged and extensive" mis-selling.
Energy watchdog Ofgem said it found "failures at every stage of the sales process" across SSE's telephone, in-store and doorstep selling activities.