A Welsh entrepreneur has attracted the support of actor and comedian Stephen Fry as he aims to create what he claims is the world's first 'naturally talking' teddy bear.
Tech expert Ashley Conlan from Abergavenny has relied on donations using the crowd-funding website Kickstarter to help fund the project.
He is now celebrating after reaching the £30,000 milestone needed to see him go into production, and hopes the toy could be on shelves by Christmas time.
The bear uses artificial intellligence, a smartphone app and thousands of pre-scripted answers to 'converse' with children.
Meet the 'supertoy' and its Welsh creator.
The man behind the bear that can hold a conversation - on ITV Cymru Wales - on Wednesday.